Converto and MRB to merge

The business development companies Converto and MRB are joining forces under one roof to establish a powerful new team for industrial value creation in the northwest of Norway. The new company will be named Converto.

“We want to contribute to value creation in our region and strengthen its existing business community through our competence, expertise and services. By merging together, we can offer a broader knowledge base and a more complete service offering,” says Converto’s managing partner, Jan Petter Hagen. Following the merger, Hagen will lead the “new” Converto, and will help clients to create, change, develop, buy or sell businesses.

A strong team

According to MRB’s managing partner Bjørn Gjerde, the merger will create a powerful and highly competent environment for business development and capital management in the Northwest region of Norway.

“We are looking forward to becoming part of Converto. Together, we constitute a unique collection of highly skilled thinkers and doers. Our 17 advisors and analysts have a wealth of industrial and financial management experience and competence. This new team will enable us to guide and assist regional businesses to create value, growth, profitability and sustainability,” says Gerde.

Close to the client

The new company is located in Ålesund, with the Norwegian Northwest as its core market. Converto’s managing partner Jan Petter Hagen is convinced that clients benefit greatly from the company’s close links with the region’s business community.

“Our clients receive advice and assistance from people who live locally and work closely with companies in this unique region, created through innovation, commercial flair and pioneering spirit. We have our finger on the pulse and know what preoccupies business leaders in the Northwest – both nationally and internationally,” Hagen says.

With a broad range of services, in-depth expertise and a well-proven toolkit, Hagen believes Converto can help businesses, boards, management and shareholders to enhance their value creation in a host of different ways.  

For more information

Jan Petter Hagen, managing partner at Converto

Tel: + 47 900 10 617


Bjørn Gjerde, managing partner at MRB

Tel: +47 915 57 344


Converto is a leading provider of business consulting, capital management and investment services. The capital management operation currently has almost NOK 600 million under management, and has further investment capacity through its newly established acquisition fund. The company’s team of experienced advisors and analysts work with shareholders, boards and managements to create and realise value through consulting and active capital management in a range of business sectors.